Maximum Power Transfer:
First of all we know that our goal for any design is to achieve optimum power efficiency. In other words we want to utilize most of our electrical power without wasting it in a form that is not beneficial.
Maximum power transfer theorem states that power transfer will be maximum for a load if the resistance of that load will match the internal resistance of the source. Down below graph of Power vs RL shows maximum point when RL = Rs; where RL stands for load resistance and Rs stands for source resistance.Maximum power is dissipated across the load resistor when load resistance matches the internal resistance of the source which is 50 ohms in this case.

To get maximum power transmission we need impedance of source, coaxial cable and load to match i.e Zo,Zg,Zl.
Physical limitations of antenna designs:
First of all there are only few rated coaxial cables out there in the market. For some satellite communications we usually use 50 ohm coxial cable, for T.V we usually use 75 ohm coaxial cable. We do not have the ranges of coaxial cables with all the different impedance ranges.
Secondly our load has a certain impedance and so does our source, we to match all these impedances to get maximum power transfer.
Benefits of Impedance Matching
For sattlelite communication in particular, we have only so much power to deliver from the satellite partly because of sattlelite’s dependance on solar energy from the sum, we cannot afford to loose any power. We want to make sure that we set up conditions for maximum power transfer.
If we don’t match the impedance then the source will face reflected power that in turn can damage the source.
If line impedance and load impedance are matched then the line length does not matter, but if they don’t match then we will see a complex impedance as a function of line length.
In conclusion we will have maximum power transmission,high quality reception, less heat production, better standing wave ratio, more source safety, and more line length flexibility if we match the impedance.
If you have any questions please do not forget to ask
References
“MAXIMUM POWER TRANSFER THEOREM.” Maximum Power Transfer Theorem, http://www.tina.com/English/tina/course/11maxim/maxim.php.
Frenzel, Lou. “Back to Basics: Impedance Matching (Part 1).” Electronic Design, 4 May 2018, http://www.electronicdesign.com/communications/back-basics-impedance-matching-part-1.



